The festival of Dhanteras is approaching, but the rising prices of gold and silver have dampened the charm of the market. Gold and silver prices have risen sharply in the last few days. The price of silver has crossed Rs 1.70 lakh per kg, forcing the weight of silver coins to be reduced. Earlier, where 10 grams of silver coins were common, now shopkeepers are also selling 5 grams coins so that customers can shop even on a lower budget.
The situation is no different in the case of sleep. Half a gram of gold coins have now been made available in shops so that customers do not have to return empty-handed. However, due to inflation, people are hesitating to buy jewellery, leading to a decline in this Dhanteras sales.
Shopkeepers worried, trying to make tempting offers
Traders are suffering because of the price hike. Shopkeepers are offering attractive offers to customers to speed up the business. Alok Gupta, operator of RK Jewellers in Hamirpur, says, “Customers can win a car or a scooter by buying diamond jewellery worth Rs 25,000. Apart from this, a one-year membership of Hotel Kanhadham is being given on purchase of more than 50,000.” ”
Sunil Gupta of SK Jewellers said, “The rise in gold and silver prices and reduced availability of silver is affecting the business. Nevertheless, we have ordered designer jewellery and coins for the festival so that customers get more options.” ”
What will be the colour of Dhanteras?
Buying gold and precious metals on Dhanteras is considered auspicious, but this time the expensive prices can take an eclipse on enthusiasm. Shopkeepers say customers are preferring to buy small-weight coins or light jewellery. Some shops have also arranged coupons and lucky draws in which attractive gifts will be given to the winners.
Shopkeepers are trying their best to keep the glow in the market, but what will be the impact of the prices, it will be known on the day of Dhanteras itself.
Frequently asked questions
Q.1: Why are gold and silver prices rising before Dhanteras 2025?
The rise in prices has been driven by international market trends, global inflation and rising investor demand for safe assets.
Q.2: What is the current price of silver?
Silver prices have crossed Rs 1.70 lakh per kg, one of the fastest pre-festival hikes in recent years.
Q.3: Are jewellers offering discounts despite high prices?
Yes, many jewellers are offering free gifts, lucky draws, and discount coupons to attract customers.
Q.4: Are small gold and silver coins popular on this Dhanteras?
absolutely.Because of inflation, small-weight coins (0.5 grams gold, 5 grams silver) are in vogue as a more affordable gift option.
Q.5: Should buyers invest in gold and silver despite high prices?
Experts suggest buying in small quantities for tradition, while waiting for stable prices for long-term investments.
